Swiss Made

The Fine Swiss Art of Watchmaking

As a hallmark of quality, ‘Swiss Made’ needs no introduction. Switzerland has long been celebrated for its excellent watches, boasting a rich heritage that spans centuries. Through cutting-edge innovation, employing the finest materials and unwavering attention to detail, the Swiss have always achieved unparalleled levels of finishing, making their timepieces truly exceptional.

Originated in Germany in the early 1500s, the art of watchmaking developed further in Britain and France, only to grow to full maturity in Switzerland. Combining their long tradition of jewelry making with groundbreaking advancements in movement technology and production methods, in the late 18th and early 19th centuries, the Swiss were able to produce timepieces of exceptional quality on a large scale.

Meanwhile, the art of watchmaking had become a pivotal industry in the alpine country, establishing it as the preeminent region for exceptional timepieces. Famous brands such as Longines, Patek Philippe, IWC, and Omega emerged as leaders, consolidating Switzerland’s position. Swiss prominence continued to expand throughout the 20th and into the 21st century, solidifying Switzerland as the forefront of the watchmaking industry.